Creative Update

Creative Update 145 – How A Dirt Lot with Empty Sleeping Bags Became 72andSunny’s Home

Post by Jason Han

Screen Shot 2015-06-19 at 4.13.12 PM

Boasting a second-to-none client list of adidas, Google, Samsung, Starbucks and YouTube, Los Angeles-based 72andSunny can confidently place itself among some of the premier creative agencies a world over. And how could such a creative powerhouse be without an environment to match? In this episode of HYPEBEAST Spaces, 72andSunny graciously invited us to its sycamore tree-lined Playa Vista headquarters, formerly housing the manufacturing operations of the Howard Hughes Aircraft Company. Found in a decrepit state three years ago, 72andSunny have since refurbished the site top to bottom to create an airy, light-drenched space that exudes openness, not just physically but also along the dimension of equality and creativity — the philosophy is that in a barrier-free, fluid workspace, employees can focus on ideas instead of power relations, which seems to be working spectacularly thus far for 72andSunny. Take a look at the video above for a glimpse of what makes a world-class workspace for an international creative agency.

Credit: Hypebeast • 72andSunny

This entry was published on June 19, 2015 at 11:16 pm and is filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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